ITE HCMC 2024 fair with the theme "Sustainable tourism, creating the future"

 Ho Chi Minh City International Tourism Fair (ITE HCMC 2024) is expected to contribute to raising awareness about sustainable tourism, bringing thousands of opportunities for businesses, as well as creating innovative products. new products and services, meeting the rigorous and diverse needs of the international tourist market.

Within the framework of Vietnam International Tourism Fair - VITM Hanoi 2024, on the afternoon of April 11, in Hanoi, Ho Chi Minh City Department of Tourism held a press conference to introduce ITE HCMC 2024.

As planned, ITE HCMC 2024 will take place from September 5 - 7, at the Saigon Exhibition and Convention Center (SECC), District 7, Ho Chi Minh City, providing a connecting space. and thousands of promising trade and cooperation opportunities for businesses and partners in the Vietnamese and international tourism industry.

Pioneering in the application of technology, ITE HCMC 2024 will be held in the form of a live and online exhibition. In parallel with the traditional 3-day live exhibition from September 5 - 7 at the Saigon Exhibition and Convention Center (SECC), there is also a 2D online booth to meet the increasing needs of businesses. exhibitors and international trade visitors. The 2D online booth provides full information and images of products and services of exhibitors with many outstanding features such as: live chat, sending emails, making connection appointments, helps international buyers and exhibitors easily find suitable partners.

According to information from the Organizing Committee, the scale of ITE HCMC 2024 continues to expand in terms of area and number of booths compared to previous fairs. The event is expected to attract more than 500 exhibitors and brands including international tourism promotion agencies, Departments and Promotion Centers in charge of tourism, local Tourism Associations, travel agencies, travel agencies, accommodation establishments, airlines and transportation units... In particular, with the aim of improving quality and strengthening cooperation, this year, the Organizing Committee worked and invited participants to attend. Partners are units operating in the fields of entertainment tourism, sports tourism, cuisine, financial partners, technology partners,...

Currently, digital transformation is the solution that many countries and cities around the world are aiming for. With the goal of promoting trade connections and creating a breakthrough for the tourism industry, ITE HCMC 2024 continues to be the only fair in Vietnam to offer the International Buyers program. With more than 220 international buyers, the Fair plans to create 10,000 trade appointments, providing opportunities for exchange and direct contact between international and Vietnamese tourism businesses in the form of B2B. International buyers must go through a rigorous selection process by the Organizing Committee to bring a prestigious fair in terms of both quality and number of attendees.

Not only does it bring an International Buyer program that is highly appreciated by experts, ITE HCMC 2024 also attracts the attention and participation of a large number of senior leaders of the State, Departments, Boards, and tourism industry, international travel businesses, companies organizing MICE tourism, resort tourism, high-end tourism... through a series of seminars, conferences, in-depth forums... to discuss important issues and offer valuable initiatives, contributing to promoting the digital transformation of Vietnam's tourism.

Ms. Bui Thi Ngoc Hieu - Deputy Director of Ho Chi Minh City Department of Tourism said that through 17 implementations, ITE HCMC Fair continues to affirm its role as one of the most effective and economical destination marketing solutions. save budget. The event is considered a "push" to attract inbound tourists through promotional and communication activities to key and potential inbound tourism markets of Vietnamese tourism such as Northeast Asia (China). , Korea, Japan, Taiwan,...), Western Europe (UK, Germany, France, Italy, Spain), North America (USA, Canada), South America (Chile), Southeast Asia (Thailand). Lan, Singapore, Philippines, Indonesia, Malaysia, Cambodia), Australia (Australia, New Zealand), new and potential markets India, Pakistan, Qatar, UAE, Kuwait...

Aiming to optimize the experience of visiting customers, functional areas, areas of tourism management agencies of provinces and cities, domestic and international businesses will be arranged systematically and reasonably. . In addition, local experience areas such as handicrafts, coffee, folk art experience areas... will create a unique cultural highlight for the Fair.

In addition to trade and cultural and artistic promotion activities, ITE HCMC 2024 with its diverse and vibrant series of conferences and seminars is a bridge between leaders, experts, and experts. researchers, between international sellers and buyers in the fields of tourism, hospitality, technology, and media to exchange ideas, share experiences, and discuss important issues in digital transformation promoting sustainable development, bringing Vietnamese tourism internationally, attracting foreign tourists to Vietnam, contributing to the goal of accelerating recovery and accelerating effective and sustainable development of Vietnamese tourism according to spirit of Resolution 82/NQ-CP of the Government. In addition, seminars at ITE HCMC 2024 will also be a place for experts and businesses to present and discuss specific solutions, new technologies and successful projects in applying digital technology to businesses. different fields such as health, education, transportation, tourism, cuisine and environment.

This year's highlight of ITE HCMC 2024 is the high-level Tourism Forum with the theme "Sustainable Tourism, Creating the Future" expected to have the participation of more than 200 delegates who are representatives of housing management agencies. countries, domestic and international tourism experts, tourism business leaders, as well as destination management agencies, media agencies, and business developers to discuss strategies and policies. The most effective policies and means to promote digital transformation, ensuring economic and tourism development are implemented in a sustainable and responsible manner, thereby building an effective linkage and coordination mechanism to mobilize Mobilizing resources to implement green transformation in the tourism and hotel sectors, expanding the market for green tourism and smart tourism business models.../.